Fake wine blog “Best Pinot Noir”: Worst Thing On The Internet?

6 01 2012

The wine “reviews” site called Best Pinot Noir appears to be a website run by wine.com, which allows any producer of pinot noir to pay $10 in order to have a favorable “wine review” posted.   No comments are permitted. 

Let’s be clear.  It’s just a collection of ads.  But it looks, and reads, like a friendly, good-humored home-made wine blog.  The list of ads on the right is even titled, “Pinot noir reviews.”  Nice. 

My favorite statement on the website is this:  “We went with Big Fire, a Pinot Noir out of Washington state.”  Ahhhh, yeah.  Big Fire is from Oregon.  Worse, the large photo of the label, right next to these words, shows “OREGON PINOT NOIR” in big capital letters.  Who wrote this?  Some idiot at wine.com? 

What a crass, reprehensible pile of crap.  Can “best cabernet” and “best merlot” be far behind?

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